How to Choose the Exemplary Fonts for Your Logo

A quick question, what is the basis of a good relationship? It’s simple, communication.



Communication is essential for every business. Whether you are a fresh startup trying to build a reputation in the business and marketing worlds or you run a recognized brand, without establishing stable relations with your targeted audience and potential business prospects, communication unlocks the doors to ultimate business success.
The importance of communication becomes quite evident when it comes to logo designing. Since the chief purpose of designing logos is to convey the complex messages in a simplified way. Where color psychology plays a pivotal role in giving an aesthetic touch to the logos, the association with different fonts and typefaces evokes powerful emotions and ideas.
Where choosing the right colors helps in incorporating an appealing look, the right font and typeface help in enhancing your brand’s personality. Whether you choose a sober and sophisticated typeface for a corporate business organization or a retro-contemporary and edgy typeface for a not-so-formal brand, fonts and typefaces are crucial for improving brand recognition.
For that, you need to have a clear idea about the characteristics and attributes of every available font before making any selection. Once you have fully grasped the qualities and features of those fonts, choose a font that best-fits with your brand values, and goes well with your business representation.
Choosing the right font and typeface is similar to choosing the right outfit for any event– you are never sure about your choice. Just as every outfit says a lot about your personality, fonts serve the same—a poor choice can leave a bad impact on your business personality. A poor font choice not only impacts communication; rather, it also ruins the visual appeal of the logo design. So to avoid any such case, let’s start with finding the right type and style for you.

Font Psychology: Your Type Says A Lot About You

Font Psychology
Just as every color evoke a different emotion, the same goes with different font styles and typefaces. Every font style triggers a different reaction and response. If simply put, it’s not all about what you say; it’s more about how you say it, which makes all the difference to business communication. It all about searching and finalizing a typeface and font style that not only works well with your brand message, but it also weds well with the company’s values and culture.
Even if you have the made the right choices in iconography, color schemes, design layouts, and brand naming; one wrong font style not only leaves your entire design in ruins rather it demolishes your brand reputation.
With that being said, one of the worrying yet crucial question that many graphics and logo designers have to face is which typeface and font style to pick. The secret to that lies in the type of brand identity you are creating. Finding the right font style and typeface is one of the most crucial and demanding responsibilities of a designer. For instance, a bubbly and playful will be perfect for a party, not for a corporate brand—try doing that, and you will end up with zero projects. Let’s explore the psychological aspects of different font styles and how each style is linked with different attributes and emotions:
1. The Psychology Of Serif Font
Formal logo and serif font is a match made in heaven. This font style is perfect for business organizations and brands that are trying to create brand awareness and build brand recognition while promoting the brand’s credibility and reliability. Where these add class and value to your design, they help in portraying your business as an established brand.
The classical style integrates attributes of respect, trust, and grandeur. Often used for educational institutes and financial companies, some of the most commonly used serif font styles include Garamond, Georgia and Times New Roman.
2. The Psychology Of Slab Serif
Solidity, sureness, and self-assurance- the S’s of slab serif font. Considered as the sub-set of serif fonts, this font style has explicit slab sections. If you have a creative idea or an innovative product, use this font style to make a lasting impact on the market and niche industry.
One of the frequent and general users of this font style is car and technology brands. The best part about this font style is that it not only instills confidence and assurance; rather, it also demonstrates your creativity and innovativeness. Some of the most widely used slab serif font include Courier, Rockwell, and Museo.
3. The Psychology Of Sans Serif Font
Clean, chic, and captivating, are the three C’s that make sans serif one of the most high-in-demand font style. Integrating attributes like simplicity and directness while giving a no-nonsense attitude to your brand personality, this font style is ruling the realms of corporate and business logo designs.
Since it is free from distractions of decorative and distractive elements, the brand message is delivered with clarity and complete comprehensibility. The unaesthetic yet effective nature of this font style goes well with brands and companies which prefer design simplicity over logo aestheticism. Often used by clothing and technology companies, this font style is for brands and organization with a forward-thinking attitude and well-defined objectives and purpose. Some of the best sans serif include Arial, Helvetica and Century Gothic.
4. The Psychology Of Script Font
Femininity, finesse, and fanciness—the reasons behind the fond use of the script font style by numerous logo designers. All credits to the hand-written nature, this font style has a lot more panache to it than the simple serif counterpart. If gaining maximum customer attraction is what you aim for that script is the perfect font for you. From adding a personal feel to amplifying the design creativity, script font leaves a great impact on minds and memory of the potential business prospects.
The key to unlocking design excellence through script font comes with cautious use and careful selection. While this font style is aesthetic and elegant, a poor selection can affect the design understandability and readability. A few good script option include Lobster, Zapfino, and Lucida Script.
5. The Psychology Of Modern Font
Made to be simple, readable, and understandable, modern font usually varying transitions in strokes and letters. When it comes to using modern fonts in log design, it adds qualities like exclusivity, grace, and brilliance.

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